Favourable reviews editorial

The Inevitability of Favourable Board Game Coverage

One of the points I made in the last editorial was that, generally speaking, people that run board game blogs and sites are somewhat loathe to publish negative reviews. That’s not a universal trait and in many respects it depends on just how prolific an outlet’s output can be. The Dice Tower for example publish many negative reviews simply because they put out so much content on a daily basis that they don’t have to make many compromises in their coverage. They simply have an availability of resources, both people and review copies, that ensures they don’t have to be discriminating in terms of what they cover. Their output is extraordinary – overwhelming, even – and that pretty much mandates they’ll end up hitting some games hard just because the net is cast very wide.

Few other outlets have that luxury because of either the limitations of time or the production quality of the output. Shut Up and Sit Down for example publish a video review a week (if we’re lucky) and it’s a tightly scripted affair with performances, jokes, multiple scenes from multiple angles, continuity and so on. All of that takes a lot more time than the ‘talking head’ style review that is so popular elsewhere – two videos may be of equal length, but the writing and editing and filming processes that surround them is what determines how long they actually took to make. Much of the effort in media production is invisible.

SUSD screencap

Some scripts may be a bit tighter than others.

There’s a similar thing with written content – a 500-word review that is mainly rules explanation takes much less time than a 2,000-word review that attempts to offer some more nuanced criticism. A review that makes use of stock images takes less time than one that uses bespoke photography. That quality of that photography too will influence the production time of an article. For Meeple Like Us, I tend to just point my phone at a game and take pictures in the hope that at least one of them is in focus. Other blogs, such as What’s Eric Playing, give a phenomenal amount of attention to the composition and quality of the art to accompany the text. The sophistication of the ideas at the heart of the text matters too – the Thoughtful Gamer for example has content obviously derived from considerable time spent in contemplation.

As a content producer, the key theme here is ‘time’ – you need to think of time as a budget that you are spending on producing your outputs. Within that budget you’ve got three factors you need to balance – the quality of the work you intend to do, the number of individual units of content you intend to produce, and how informed your opinion is going to be when you offer your view. As the old project management triangle says, ‘pick any two’. Nobody has unlimited time, and you’re going to have to balance these three things to arrive at an offering with which you feel comfortable. You can’t have them all, certainly not within a hobbyist space. ‘Picking three’ is something that comes only with substantive financial backing and many hands to make light work. You need your own calibrated ‘iron triangle’

So, do you maximise the quality of the work you do and the number of games you cover? Well, your view on any of them isn’t going to be particularly textured since you won’t have time to play them often enough to say much of focused merit. Maybe you’ll maximise the work you do and the depth of your opinion – in that case don’t expect to cover many games. Maybe you want to go for the number of games and the research you conduct on each – you’re going to have to sacrifice your production quality to achieve that.

The way many outlets get around this problem is to make available a ‘blended’ offering – written site, videos and podcasts. In this way it’s possible to have different weights and emphases to suit your time and inclinations. Video content can be the highest tier for the worthiest content, written reviews the next, and then podcasts for mostly ‘off the cuff’ remarks for quickfire discussion of first impressions. Or really you can order that in whatever way you like. You can choose to budget your time with multiple sub-projects in an attempt to ‘have it all’. But remember, your time is limited. Your time is so limited.

Iron triangle

This is the Iron Triangle. There are many like it but this is mine.

The problem here is capacity, but capacity in itself is a production of demand. If there were only a couple of hundred games being released a year, a sufficiently dedicated person with time to spare could probably offer full coverage of all of them. In the last year though over 5,000 games were added to the BoardGameGeek database, and the pace of addition is only increasing. There are approximately 95,000 games in the BGG library now and only a small fraction of those can be discounted as ‘no longer relevant’.

Something has got to give, and there is a way to make the project management triangle a little more forgiving. It’s to apply it to only a subset of the games. You don’t change the angles but you make it smaller and apply it to a focused fraction of the gaming landscape. You put a filter in place and say ‘anything that passes through this is something about which I need to concern myself’. You create a restricted scope for your coverage.

I’ve mentioned elsewhere in this blog that tabletop games retain relevance in a way that video games don’t. Games from twenty or thirty years ago are still played today, and sometimes even now have design lessons to teach. Sometimes they get a fresh new edition, sometimes they don’t. Sometimes they fade away into obscurity. Sometimes they burst back into prominence as a new generation of gamers discovers them anew. Your scope can be a solution to this problem. ‘I’m going to focus only on new releases’. Boom, right away your problem becomes not covering 95,000 games but covering 5,000 games a year. Still an impossible task, but less impossible than the one before and made more tractable in the same way. You tighten the scope farther. ‘Only new party games’. That might bring you down to a mere five hundred or so. That’s actually possible if you don’t want to do anything else with your life. But keep tightening that scope, because not all of those games are going to matter. Many of them will never make it to the shops after all. Tighten it down to new party games where they’ve received at least ten votes on BGG. That metric doesn’t mean much in and of itself but it’s a filter that brings the total of games you’d need to discuss to under 200. You keep refining, keep adjusting, keep restricting the scope until you can fit your iron triangle over the time you have available. It’s not easy, and things are still going to get missed because scoping is not a tool with fine-grained outcomes. It does though give you an important mission statement from which to operate. Given the scope you’ve given yourself, is this a site you think needs to exist? And if it is, are you willing to give the amount of time you’ve identified to the effort?

So many games oh my god


And this raises a key question – what is a valid constraint within a scoping exercise? The answer is ‘anything you like’, really. It’s your time, it’s your outlet, you can do whatever the hell you like with it. Some scoping elements though have implications that extend outside the exercise in and of itself.

One of the common things I’ve heard raised in defence of paid reviews is that the fee acts as a filter – a way of ensuring an outlet doesn’t become swamped by the number of requests coming in. In essence it serves as a kind of test of credibility – that you need to be at least ‘this serious’ about your project to merit attention. That’s a scoping exercise in the manner I’ve discussed above, and in and of itself that’s not a problem. It genuinely is a powerful way of coupling demand to capacity. In that respect, the corrosive impact it has on the ethics of the relationship is neither here nor there. They are two independent factors – a thing can be unethical and also very, very useful. Indeed, I’d say that’s almost always the case. Few people actively choose the unethical path if it brings them no benefit. It’s a filter, but it’s a filter with exactly the same issues I discussed in the last editorial. Your mission statement includes, explicitly, a statement that you are filtering based on the availability of financial compensation.

Don’t worry – I’m not writing this post to rehash that topic, just to contextualise the discussion a little.

One of the common filters that serves to make this kind of task manageable is to focus attention where it is least effortful to direct – essentially to focus on where we find the most fun in the task. We’re all skewed towards being exertion averse – it’s embedded pretty deeply into our cognitive architecture. We’re designed to conserve our efforts so that they can be spent wisely and frugally when necessary. We are constantly being pulled towards a kind of mental resting state, and resisting that pull requires us to invest energy into the task. It’s why it’s difficult to focus our minds on study or self-improvement, but much easier to lie on the couch watching episodes of Stranger Things. It’s why reading a book like War and Peace is a more daunting task than reading the latest reality star biography. We trend towards those tasks that are familiar, are comfortable, are less effortful, or are inherently enjoyable.

Games in scope

This could be you!

Within the context of game media, what this tends to mean is that negative reviews are simply more effortful to create. A negative review heavily implies it was informed by a gaming experience you did not enjoy. If you did not enjoy it, how likely are you to go back to that game to try it often enough to meet the standards you set in your iron triangle? I mean, look at your game shelves – how many games there have you not reviewed yet? Why would you go back to one you didn’t like when you could go down the less psychologically effortful path of picking a game you think you’ll enjoy? And if you’ve played the game often enough to have a suitably informed view, can you really justify the effort that goes into documenting it? After all, isn’t the lack of coverage a review in and of itself?

Here we’re doing an ongoing exercise of cost and benefit analysis – not in the crude economic terms of simplified financial models but instead in terms of a more emergent and subjective balancing of ‘what do I actually get out of this?’. Sometimes the benefits are expected to be explicit – ‘X views, Y comments, Z attention’. Most often in this space the benefits are implicit. ‘I will gain enjoyment and satisfaction from making progress on this project’. Sometimes the benefits are in the perceived avoidance of a cost. ‘I won’t have to explain to people any more why I’m not covering this game’. The cost though is a sustained exercise of focusing effortful attention on a task you are almost certainly not going to enjoy. It’s not a lot of fun for most people to write a negative review unless you absolutely hate a game and everyone involved with it. There are plenty of people, assholes, that enjoy tearing down the hard work of other people. Do it often enough and loudly enough and you might even be able to make a living with it. Most people though aren’t sociopathic in that regard – they shy away from actively trying to upset people.

And that’s not a bad self-preservation strategy – after all, you’re going to upset a lot of people with a negative review. You’ll upset the fans of the game that take it as a personal slight that you didn’t enjoy it. You’ll upset those people that are seeking personal validation from reviews rather than your honest views. You run the risk of upsetting other reviewers that see your review as an implied slight on their own positive coverage. You may upset a designer that sees the review, or the publisher that has a financial interest in the positive vibe associated with the game. It’s not always the case that you’ll actually do any of this – many of the people involved in this have thick skins and understand that negative reviews are about the intersection of a reviewer and a game, not a reviewer and the person reading. It’s still a risk you take though, and a negative review often involves more mopping up afterwards than a positive review. Not always of course – sometimes the publishing of a negative review comes with an outpouring of validation as all the other people that felt the same rally to the cause.

But there’s another risk… what if you’re wrong?

We haven’t particularly shied away from negative reviews on Meeple Like Us but our scope makes that less of a noble stand against the oncoming crush of mediocrity and more a quirk of selection bias. Our focus is predominantly on the BGG Top 500 and as you might expect very few games in there are unquestionably bad. There are games we don’t like, sure – but there’s almost always something positive that can be said about a game that falls within our scope. Consider our review of Catan as an example of that. Paradoxically, this makes it much more difficult to be negative and much more risky when we are. Star Fluxx got a kicking, but that’s a safe target both in terms of where it is on the BGG rankings and because Fluxx is a polarizing game at best. We didn’t like One Zero One but it’s somewhat obscure. However, we also kicked Love Letter fairly hard in its ludics and that took a lot of… well, confidence I guess, to do. EVERYONE loves Love Letter it seems and it’s hard to be the person that says ‘Actually, hang on’. Similarly with Hanabi – you need to have a fairly strong stomach to press publish on a review that shits all over a critical darling. What if you just missed something? What if you’re not educated enough, or informed enough, or smart enough to get it? What if everyone is going to know what a fraud you are because you didn’t see what they all understand so easily?

It’s a lot easier to be strident in your views when they align with the majority opinion, and as such it’s psychologically effortful to even prepare yourself for the task of making it live. Everything about writing a negative review takes more out of a reviewer than a positive review. It’s amazing really that any get published at all.



Incidentally, the designer of One Zero One very politely thanked me for having played it. If you ever want to twist the knife into a reviewer that was harsh about your game it’s hard to do better than that. I don’t know if that was his intention but seriously, sometimes you just have to admire the artistry. A tantrum I would have just ignored. His response was super classy and still haunts me when I’m caught in the grip of some sleepless night.

So, with all this in mind is it okay for the scope of your site to be ‘I only cover games I enjoy?’

And yes – of course it is. You don’t have to let an Internet asshole like me dictate the way you should contribute your efforts to the community. By and large, there are very few genuinely bad games out there – at least, in terms of the ones that make it to the attention of a review site. If a reputable publisher has had a hand in the process at some point you can have some confidence that a box in front of you is not a waste of time. The production costs and logistical issues of shipping a board game mean that you simply don’t get the problem of asset flipped shovel-ware that blocks out the light on Steam. Sure, there are more Cards Against Humanity variants out there than you could shake a barbed-wire tipped baseball bat at – but they still need someone with money to actually fund the production and shipping.

Unusually in an editorial like this I’m not looking to criticise or suggest a better path forward. I’m fine with the scope of the hobbyist space in the review ecosystem being focused on the positive rather than the negative. There’s a lot to celebrate here, and you can spend all your time enthusing about the great games out there without violating your personal mission statement in the slightest. Remember, while the scope reduces the ‘candidate’ list of games you need to cover it’s still going to have to filter through your own iron triangle and one of those things is ‘How many of the games, within your scope, are you going to be able to talk about?’.

Occasionally though I do see this being used as a reason to distrust board-game coverage – that an unbroken cycle of positive reviews is somehow coming at the cost of critical thinking. There’s a fair point to make that for a reader a negative review is as important in ‘taste calibration’ as a positive review. That’s reasonable, and I think also as a critic it’s valuable to do occasional negative reviews to make sure you can articulate the why of your opinion even when it’s difficult. It’s often easy to say why you like a game, even if it’s in broad and fluffy generalisations. I learn a lot about my own opinions when trying to drill down into a defensible explanation of why a game didn’t work for me. When you can press ‘publish’ on a post that you know will attract a disproportionate amount of criticism, it’s usually because you’re secure that you’ve articulated your case in the best way you can.

Both of those things are ‘optional’ benefits – a site might be improved with occasional negative coverage but it’s not actually harmed by its absence. There are few scoping exercises that will bring the demand in line with capacity that will precisely match one with the other. You’re always going to be exercising a degree of editorial decision making in what gets the coverage within the remit of your site, and if two candidates for attention are equally valid it’s fair to use whatever tie-breakers you feel are appropriate. ‘How much I want to write about this’ is as good as any other until such time as someone is actually paying you directly for the work you’re doing. That, as we’ve talked about before, comes with its own risks. Otherwise, the floor is yours and it’s up to you to decide how best to make use of it.



  12 comments for “The Inevitability of Favourable Board Game Coverage

  1. 13/11/2017 at 5:49 pm

    Incidently this is a topic I put a lot of thought into. Now I am publishing negative reviews, simply because I try to review a gfood chunk of the games I recieve. But I am not sure if negative reviews are that necessary now.
    Like you said: There are much, much more games then there used to. What I want is a review that pushes me towards a game I might like. Games I havent heard of, I shy away off anyway, I dont really need a review to enforce my indifference towards a game.. Negative reviews are usually a fun read (if you agree with them. Actually thats a big IF, as youve pointed out), but if its not an incredible hyped game, there is no damage in not writing anything about it, really. What users need is a guide that shows were the treasures lie. And that means positive reviews.

    • 13/11/2017 at 7:53 pm

      One of the hardest things about arguing for negative reviews (which I didn’t do, but if I was going to…) is that in the end we’re all enthusiasts trying to direct attention towards an awesome hobby. Negative reviews are helpful in that they keep things grounded, but we’re all doing this out of a love for the hobby. 😀

      • The Thoughtful Gamer
        13/11/2017 at 11:44 pm

        I’ve been pitching an article around in my mind arguing for the benefits of negative reviews. I don’t think it’s as hard of a case as you make it out to be. I think criticism and pointing out flaws is a very valuable part of shaping the design culture.

        An easy example from film: We see a good number of action films and TV shows rebelling against the MTV-to-Greengrass style of “intensified continuity” that has dominated the last couple of decades. I don’t see that happening without a lot of critical dialog from people like David Bordwell and Kristin Thompson (see: http://www.davidbordwell.net/blog/2007/08/17/unsteadicam-chronicles/ for example). It’s impossible to say for sure, but I’d argue that something like John Wick would not have ever been made without it.

        …Okay, I’m definitely going to have to write that article now. After the other two I’ve been struggling with.

        • 14/11/2017 at 1:00 am

          I certainly think there’s real value in negative reviews. Much like negative results in science though, the incentives in the abstract don’t line up with incentives in the individual case.

          There’s an element here of a sort of low grade ‘social loafing’. I think most people would agree that negative reviews should exist and that they serve an important role. Many fewer people would say that it was *their* responsibility to produce them. It’s a kind of ‘someone ought to do something’ situation – there are few reasons to believe the someone should be you as an individual.

          After all, unless you’re doing this for a living or serving some other kind of purpose then you have to sacrifice at the very least the time you’d spend playing a game you actually enjoyed. If you don’t have ready access to review copies, you’d need to actually buy the game. You’d need to find a group of people willing to suffer through the experience often enough to give your views credence. It’s a lot to ask of someone doing this as a hobby.

          • randplaty
            21/11/2017 at 7:02 pm

            What about people who enjoy doing critical reviews? Maybe they might not like the game, but they’ll put in the effort to do a critical (not negative) review because they enjoy doing criticism?

            For example, I do not like Codenames or Dominion personally, but I highly respect both of those games. I would review both of those games very highly, but I dislike playing them. They are brilliant designs but there are certain subjective personal things that make me dislike playing them. I rarely see that type of review from reviewers. I’d really enjoy reviewing a game like that, but probably wouldn’t enjoy playing it very much. Can reviewers to find motivation to review games they appreciate but do not enjoy? Or conversely games they enjoy but do not appreciate?

          • 23/11/2017 at 7:12 pm

            They certainly can, and I like to think we’re upfront about games we don’t like and why. We just did a Magic Maze review that had me struggling to try and articulate my problem with a game that is difficult to dislike (and yet…). And I think if you want to make your scope ‘will include negative reviews’ there’s an awful lot to be gained for it. The Thoughtful Gamer just did a good post on that very topic:


            It’s just – you need a particular kind of approach to do it and you rarely get rewarded for it. Even on the basics of pragmatics – you need to get eyes on your reviews, and it helps if a publisher or designer is part of your advertising for a review. To be fair I’ve had numerous publishers retweet or share teardown stuff (which are often unremittingly negative) but most reviewers don’t have that kind of USP. It’s just a hard sell unless, as you say, reviewers *have* the motivation to review games they don’t enjoy.

        • randplaty
          21/11/2017 at 6:37 pm

          I think the distinction is between critical reviews and negative reviews. We don’t need negative reviews, we need critical reviews. Critical reviews point out flaws without necessarily being “negative”. On your podcast the Mage Knight episode is case in point. All of you like the game, yet the flaws and flavors of the game were described and analyzed.

  2. randplaty
    21/11/2017 at 6:53 pm

    Great article. This article is definitely connected with some of your previous ones about who is the reviewer serving? Some reviewers serve publishers by allowing review copies or paid reviews to influence the scope of their game reviews. Some reviewers serve themselves by reviewing primarily games that they like or that they are interested in. It is unclear if reviewers are really serving their audience. If they were, they’d cover games that interest everyone, but perhaps do not interest them.

    An example of this is SUSD’s coverage of Scythe or Kingdom Death Monster. They didn’t want to cover these games. They personally were not interested in them because they’re not interested in Kickstarter hype, but they covered them anyway because their audience wanted it.

    • 23/11/2017 at 7:16 pm

      That’s a great point – it all does link in. SU&SD actually did a good PAX podcast where they talk about how they do have a responsibility for a certain degree of criticism, but they explicitly linked it to the fact they’re supported by crowd-funding. But they also said something that concerned me a bit when they said the reaction to their Scythe review (which was, by and large, not excessively critical) was sufficient to drain Paul Dean of a lot of his enthusiasm for the job – and for months.

      I guess the question here is ‘*how* do your serve your audience?’. Morale sometimes is a resource you need to carefully protect – not so much for SU&SD who have economic incentives too, but for those of us that don’t make a living from what we do.

  3. Guyblin
    21/11/2017 at 9:26 pm

    Great read as usual. I think I’ve yet to publish a truly negative review. The closest I came was tearing into Mansions of Madness 2nd edition for missed opportunities, but I still enjoyed the game as a whole. I do try to find the negative in games (I mean surely nothing is a 10? The boardgame version of Monica Bellucci?) but I dream of hating something enough to trash it and flame war with the fanboys 😉

    • 23/11/2017 at 7:19 pm

      Absolutely – nothing (at least so far) is a ten for me and even the greatest games have things that keep them from perfection. And sometimes a game we do ends up with a 3.5 just because it’s as good as it can be but there’s a hard limit on how far that can go. I don’t like to think of this kind of process as a pulling wings off of a butterfly thing – nothing starts off as a ten and loses points as mistakes are made. It’s more fun to let your viewpoint become more enthusiastic (within the limits of the game itself) as you contemplate the cleverness in the design. I’ve had a number of games that I thought would get a certain score but gradually edged up as I thought more about it during the writing.

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